Helping HR professionals and teams maximise their impact through strong professional branding
When you start out on your HR career path, one of the most common decisions you face is whether to focus on getting qualified or getting practical, hands on experience. Over time, it’s likely that you’ll get both. Hopefully you’ll have some great mentors, coaches and role models to help you on your way. What is most often missing from your development, as you grow into being an experienced and knowledgeable HR professional, is how to present yourself authentically in the workplace and beyond. Your authentic personal brand is underpinned by your values and how you choose to behave within the workplace. Connecting this all together doesn’t have to be as difficult as you might think. When people understand your brand, they will trust you and know how to work with you. It’s not just a clear and strong personal brand that we need as HR professionals. Our HR teams also need to be clear about how they operate and interact with the business. This is not the same as Employer Brand. This is about the HR team operating in a way which is consistent, visible and values driven. We know that there is a real gap out there for HR professionals and teams when it comes to understanding how to build personal and team brands that are professional, authentic and purposeful. The HR Brand Studio was created with the purpose of helping you to fill this gap. Scroll down to find out how we can help you to do this.
Whether you’re just starting out in your HR career or are at a turning point, the power of your personal brand shouldn’t be underestimated. A strong personal brand tells the world who you are, what you value and how you behave. Your authentic personal brand is what people trust and value. A strong connection between how you visually present yourself and how you behave will have a significant impact on how others perceive you.
What is your HR team brand? Do you have one? What does it say about your team to the rest of your company? A strong team brand reflects how your team choose to work with the business. It takes you beyond the stereotypes of being “the HR police” or “because HR said”, and positions you as the team that is visible, valuable and valued.
It’s so exciting, and also a bit terrifying, when you make the big decision to leave the world of employment and go out on your own as an independent consultant. You’re great at HR, and confident that you help your clients. But, you’re a business owner now and that requires a whole new skill set. Not to be underestimated is the importance of creating a strong business brand. They key is to success is making sure that your business brand is strongly connected to your personal brand.
More information coming soon
Everything we do and how we work is underpinned by our core values: Respect, Empowerment, Authenticity, Confidence, and Happiness.